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Microsoft to challenge Apple for the tablet computer market

by Liz Adams on October 7th, 2009

It looks like Microsoft and Apple will be going head to head in the tablet computer media centre space. Microsoft are planning to launch their new twin folding touch screen device in the next few months.

microsoft_courier

Microsoft tablet

It looks very swish but assuming pricing will be similar, my bet is still on Apple to win out on style and usability.

macbook-touch

Apple 'touch' tablet

It will be interesting to see how the devices compare on:

  • Weight
  • Battery life, both have large colour screens and the i-phone battery life was pretty limited
  • Connectivity, WIFI and GSM etc
  • Applications available and links to media formats for music, film, magazine, newspapers and books. I guess the business users may tend towards the Microsoft device but the home users would prefer the Apple device.

When these devices become cheaper, easier to use and more functional, there is no doubt that users will begin to access a whole lot more content through them. Additionally with the increase of free WIFI spots around cities, the availability to access data over the web on the move will become a whole lot easier. Users will begin to look for interactive and readily available content online, and this no doubt will start to affect the publishing market more.

Have you started thinking about making your products available digitally and in more interactive formats? We’ve been working with publishers to create interactive applications and products from their content. For more information visit www.ljinteractive.com or contact us on 01993 883 161.

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