Lovell Johns has devised an exciting unique concept in activity guides and this is on offer to any publishing partner as a complete package. “Out There” is truly a new product that gives the opportunity for a new revenue channel.
The general guides market over the past few years, especially during the “crunch”, has been something of a disaster for publishers. The niche guides and local guides have faired somewhat better and the UK home market has been buoyed by the “staycationers” phenomenon as a result of the recession. This was the initial inspiration for “Out There” but it has developed into a published product that has a life beyond the coming “growth and boom time ahead”, (quote from Gordon Brown!)
The target buyer of the guide is the person who is attracted to higher risk activities, from the more popular, such as surfing to the more crazy, like canyoning or coasteering. It is a normal paper publication in the form of a series of books covering the UK – and – this is the exciting bit – designed to work together with a website that will drive the user to join a “virtual club” and have access to richer more detailed information about related services, coaching, places to stay and local attractions for the activity and area.
The advantage for the publisher is that it gives the opportunity to sell more books and an entry into the world of publishing on the web. We have the skills, experience and resources to deliver this – want to know more – get in touch with us.