Direct Mail Maps for Business

Travis Perkins, whose portfolio of companies also boasts Wickes, City Plumbing, Keyline, CCF and Benchmarx, wanted to contact all dormant / lapsed card holders by running a direct mail campaign enticing them back to their nearest relevant branch.

In order to stand out from other direct mailings Travis Perkins wanted to incorporate a bespoke map showing each individual card holder’s nearest branch of the 1,200 across the UK. The branches had already been geocoded by Lovell Johns as part of a prospecting exercise so we quickly undertook a pilot study to validate the methodology then chose suitable background mapping to show the nearest branch. We also wrote a software script to automate the placement of the appropriate company logo over each map.

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50 years of mapping expertise

Lovell Johns provides organisations of all shapes and sizes with mapping and geographic information solutions, utilising over 50 years’ experience to consistently exceed customer expectations.

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