The V Festival is a two-centre music festival that takes place in August each year in Stafford and Chelmsford. The Ashley Bolser Agency were tasked with producing an App to help festival goers navigate around the site and plan viewing times.
The Agency appointed Lovell Johns to produce mobile-friendly mapping of the two sites for inclusion in the App. Images of the layout were supplied, including the locations of various sponsored stages and areas of the festival, each of which needed to be easily identifiable by the sponsor’s logo. As the mapping was to be included in an App, the mapping produced used bright colours, high definition and contrast and oversized logos for easy recognition.
The mapping was geo-referenced to allow the user to navigate around the site using their phone GPS and the App allowed the addition of markers for important points, such as the position of their tents and cars.