Cartographic Production

We pride ourselves on our skills in cartography, celebrating 50 years in business in 2015.  Our expertise in cartographic production and excellent staff retention means we can usually produce any mapping requirement.  This section provides you with a brief outline of the steps we follow in producing a typical map.

Case Studies

Promotional Pocket Maps for international publisher

Promotional Pocket Maps for international publisher

Branded Pocket Maps for conference delegates

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Site maps for Shorefield Holidays

Site maps for Shorefield Holidays

Custom site maps for holidays parks

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Map Base Creation – Historic Towns

Map Base Creation – Historic Towns

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Illustrated Hotel Mapping – Guoman

Illustrated Hotel Mapping – Guoman

London map with 3D buildings

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Illustrated Map for Charity – Elephant Family

Illustrated Map for Charity – Elephant Family

Distinctive colourful map design

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Our Cartographic Process

Defining the purpose of the map
The cartographer will first identify the purpose and audience for the map to help determine what map elements are included, how the information is portrayed and the general layout and format of the map. How the map is used is also a key consideration, for example printed mapping and web mapping have their own particular design implications.

Choosing a map type
Another early decision to make is on the map type. There are many different general designs of map such as reference, topographic, general or thematic maps, each of which has its’ advantages and disadvantages in communicating the maps’ purpose to its readers.

Hierarchy and clarity
A key objective of good cartographic design is that certain features must look important and visually stand out, allowing the reader to focus immediately on the important information without being distracted by other features.

Simplicity
Good cartographic design tends towards simplicity and so the choice of what information and detail to include on the map is vitally important.  The cartographer can employ techniques to simplify, generalise, aggregate information to make it appear clearer.

Graphic Representation
The use of the correct symbology, colour and typography will produce remarkable differences in legibility and emphasis on maps.  For example the choice of graphical elements such as line weight, area patterns, colour values and differentiation, text sizes and typefaces will all greatly affect the map look and feel.

Aesthetics and beauty
Lastly the cartographer will use cartographic impressions and artistic tweaks to make a map look clear and attractive. Good design is a result of the tension between the environment (the facts) and the cartographer. If the map attracts the reader’s attention through aesthetics and beauty they will be more receptive to the maps message.

Cartographic Production

Want to know more about Cartographic Production and how we can help you? Why not chat to a member of our team today by calling 01993 880934

or Contact us

50 years of mapping expertise

Lovell Johns provides organisations of all shapes and sizes with mapping and geographic information solutions, utilising over 50 years’ experience to consistently exceed customer expectations.

Talk to us today