To create a very stylish looking and aspirational store locator that reflected Burberry’s high brand values and leading position in the marketplace in the minds of the consumer.
Solution – Branded Pocket Map
We produced a specially customised and branded pocket city map to highlight the location of each Burberry store. Exact print materials that ensured the branded pocket map reflected the same high quality brand values as the Burberry livery.
Burberry have been delighted with the final result and “wow” factor the branded pocket map has created and now distribute to customers throughout their stores as a useful city map. The branded pocket map is also used as a key marketing communication piece with their related high-end marketing partners