Credit Card sized folded Maps – Travis Perkins

Travis Perkins required a simple, clear A4 map of their Greater London branches in a credit card size for free distribution at a Trade Conference. The map base had to be clear but of secondary importance to the branch location information to be displayed.

We used OS Open Source 1:250,000 data, which was turned to greyscale to make it less obtrusive. The information regarding the branches was provided by the client in a spreadsheet, from which the GIS Team used the postcodes to plot positions on the map.

The A4 reverse copy was put together from text and logos supplied by Travis Perkins together with a fold-over cover design. The client was consulted throughout the process with proof images supplied at various stages. Lovell Johns also managed the printing and delivery of the maps in time for the conference. Travis Perkins have subsequently ordered another credit card map to show the UK coverage of one of its key brands.

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