Direct Mail Maps for Business

Travis Perkins, whose portfolio of companies also boasts Wickes, City Plumbing, Keyline, CCF and Benchmarx, wanted to contact all dormant / lapsed card holders by running a direct mail campaign enticing them back to their nearest relevant branch.

In order to stand out from other direct mailings Travis Perkins wanted to incorporate a bespoke map showing each individual card holder’s nearest branch of the 1,200 across the UK. The branches had already been geocoded by Lovell Johns as part of a prospecting exercise so we quickly undertook a pilot study to validate the methodology then chose suitable background mapping to show the nearest branch. We also wrote a software script to automate the placement of the appropriate company logo over each map.

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50 years of mapping expertise

Lovell Johns provides organisations of all shapes and sizes with mapping solutions and geographic information solutions, utilising over 50 years’ experience to consistently exceed customer expectations. Talk to us today