As part of a major redesign of their directories, Yell decided to add tourist information and street mapping to the Preface pages of each of their 104 directories.
Solution – Directory Street Mapping
The requirement was for copyright free directory street mapping, so Lovell Johns sourced aerial photography for each location which was geo-referenced and the detail digitised to create a base map. A total of more than 460 directory street mapping bases were ground researched to update the information and create a detailed map. Each of these were then output and tidied to a set specification as required by Yell and checked in house.
PDFs files were supplied to the client for use in each of their 104 directories. The directory street mapping was then updated the following year by ground research and desk editorial work to check for new developments.