Wembley wanted to promote their exclusive corporate membership boxes within the stadium and provide a handy giveaway to those using the deluxe facilities.
The Solution – Football Stadium Pocket Map
The single football stadium pocket map patented format was chosen as it was able to best promote the stadium facilities to clients and included a full stadium map that would be kept as a souvenir.
The football stadium pocket map was so successful that Wembley needed to re-order stock within the month as demand for such a handy, pocket-sized device was so high. Wembley were also delighted that recipients took the football stadium pocket map home as a keepsake of their visit, thus reinforcing the Wembley brand.