BPL Global, trading style of Berry Palmer & Lyle Limited, are the leading international independent insurance broker for emerging market risk, with a broad range of customised products for organisations with counterparty, sovereign and country risk exposures arising from international trade and investment. BPL were looking for a memorable branded promotional gift to give to key clients and approached Lovell Johns for a map based solution, settling on a Pocket World Atlas.
Solution Pocket World Atlas
The Atlas features Lovell Johns own copyright worldwide base mapping divided into Continents and also provides a 15,500 entry Index and useful Statistical section. Because the Atlas is editorially checked and updated on a regular basis, BPL were able to benefit from a recent Revision and Reprint date. The client supplied their logo which was incorporated into a bespoke cover and With compliments page.
The client had very specific requirements for the colouring and branding of the Atlas, all of which was accommodated. The 500 Atlases were ready within 10 weeks of ordering, including local printing in Singapore, and delivered to BPL Singapore offices for ease of ongoing distribution by the client.