Ralph Lauren were planning a series of brand new store openings worldwide, from London to Gstaad, and wanted to create a “wow” factor promotional pocket map with a store locator that would help promote the launches and could also be used as a marketing piece with third parties.
The Solution – Promotional Pocket Map
Ralph Lauren commissioned both a large ski map of the St Moritz resort as well as customising the bestselling worldwide city maps to highlight the location of each international RL store. It was even possible to source the exact Ralph Lauren print materials so that the promotional pocket map reflected the same high quality brand values as the livery.
Ralph Lauren have been delighted with the impact that the promotional pocket map has created, distributing numerous versions of the product throughout their international stores for customers to use as a useful city or ski map.