The Arts and Visitor Services Department for Cherwell District Council approached Lovell Johns with a requirement to develop maps promoting tourism in North Oxfordshire. Cherwell wanted to develop a VisitNorthOxfordshire map and also town centres maps of Banbury and Bicester to encourage visitor traffic and help with orientation.
Cherwell wanted the maps to have a sense of place by bringing in surrounding contextual information which Lovell Johns achieved by suggesting appropriate base mapping, styling overlay information and adding waypoint information such as Blenheim, Oxford and Stratford Upon Avon.
The town centre leaflets were designed to have both street level mapping of the town and also an area map to the reverse to encourage interest in surrounding attractions.
The maps have been well received and are being used in Visitor Centres and strategic locations in North Oxfordshire.