Requirement
Lovell Johns were recently commissioned by Community Interest Company Inside My DNA, headed by Jennifer McTair, seeking digital maps to help tell the story of the diverse ancestral heritage of her DNA results. The client engaged with Lovell Johns over several calls to convey the scope of work and specify maps for the first time.
Solution
The series of simple illustrated maps help to tell the fascinating story of ancestral heritage and pathways that is typical of people who identify as being primarily of African descent and who live or once lived within the collection of islands known as the Caribbean. The maps feature on Inside my DNA website at https://insidemydna.co.uk/
Result
As well as the website, there is a mini exhibition of the works at Theatre Deli Artist Of The Month: Where I’m From by Jennifer McTair | Theatre Deli. Jennifer McTair – Creative Producer commented ‘Just wanted to say it has been great working with you and hope to collaborate again in the future. ‘
