Lovell Johns were commissioned to design a wayfinding map to help get pedestrians from the rail/bus station to the business areas in Bracknell. Two maps were required to help direct people from Bracknell bus and railway stations to the two key employment areas the Southern and Western Business Areas.
The client provided the suggested local routes in the form of sketches for a) traffic free and b) on-road routes. The sketches were digitised and added to the base mapping in distinctive colours and a matching key created. Certain key buildings, particularly the larger businesses, were drawn in 3D and added to the map for added interest. Centred on the rail station, 5 and 10 minute walking zones were added to the maps. As the primary purpose of the map is to get pedestrians from the rail/bus station to the business areas, the non-wayfinding areas of the map were faded back.
The maps will be supplied to businesses in both of the business areas as part of the on-going promotion of sustainable travel choices in Bracknell.