Requirement
Lovell Johns have been working with InterContinental Hotels Group for over 10 years as the official provider of maps and guides for nearly 200 hotels across 100 countries. The relationship began when we were selected to develop a new concept in hotel mapping – the IHG Concierge Guide – which sought to provide hotel guests with local In the Know information as well as excellent up to date city and resort mapping.
Solution
Our staff work closely with individual hotel concierges, using a carefully designed template to capture the local hotel information on where to shop, eat and see the sights. The locations of these recommendations are taken onto the custom map which is scoped with the individual hotel for appropriate coverage, scale and detail. The maps are designed using open data sources to a strict brand standard in keeping with other marketing collateral.
Result
The map, key and guide information is all put together by a cartographic designer into a finised print ready file. The map is clear and contemporary and easy to understand by visitors. We have worked with hotel contacts across the world, also supplying bulk printed copies and different langauge versions.
