Facebook Mapping Campaign for L’Oreal

Lovell Johns were approached by marketing agency PMA Digital to provide a mapping solution for a L’Oreal Facebook campaign.

L’Oreal were running a Facebook competition in which users of their True Match Foundation product could vote for their favourite shade. The client thought it would be interesting to see the voter locations mapped and required an eye catching map which could be updated for new entrants as the competition progressed.

Lovell Johns cleansed and geo – coded the initial batch of postcodes, then analysed their distribution across the UK using GIS software. The data was then passed to our Cartographers for creation of the mapping solution.

L’Oreal have also shown interest in using the mapping output for internal business purposes as the distribution of voters may inform their future Marketing strategies.

Our services and industries

Promotional Maps

Want to know more about Promotional Maps and how we can help you? Why not chat to a member of our team today by calling 01993 880934 or email us at [email protected] 

Contact Us

50 years of mapping expertise

Lovell Johns provides organisations of all shapes and sizes with mapping solutions and geographic information solutions, utilising over 50 years’ experience to consistently exceed customer expectations. Talk to us today