Requirement
The Brixton Project create and curate places and spaces, offering insight, consultation and the commissioning of public creativity. The Project connects businesses, citizens and creative networks to bring the positive power of creativity to the heart of local communities. They contacted Lovell Johns with a requirement for a map-based leaflet to highlight the hidden built environment and historic landmarks in Brixton London for distribution amongst local businesses and households.
Solution
The client wanted a custom street level map, featuring buildings in a strong colour but with the general detail stripped back in a ‘Brutalist’ style. Brand guidelines were supplied and referenced in the choice of typefaces and colours, samples of which were reviewed before making a final choice. Key locations are marked on the map, including Memorials and Blue Plaques, Artworks and Buildings, all of which are numbered in the key. Final map artwork files were supplied for leaflet typesetting with text and photographs and the resultant leaflet InDesign file and linked images supplied back to Lovell Johns for printing.
Result
Following evaluation of different paper specifications, 15,000 copies of the final leaflet were printed and supplied for onward distribution. Project Coordinator Aoife Delaney was happy with the final result.
“The map has been really well received by [our] client and we are planning the distribution date currently! In addition, we are super happy with the amazing service provided by Lovell Johns and the patience and care taken with the production of the map.” – Aoife Delaney, Project Coordinator
