You may have read an earlier blog post about how the current Tube Map confuses 30% of passengers into taking the wrong route.
British designer Mark Noad has revealed his design of the iconic London Underground map.
Noad has revamped Harry Beck”s iconic version, created in 1931 which today is still relied upon by tube travellers. The issue with Beck”s design according to research carried out by Zhan Guo, is that due to the distorted geography (of the map) can alter the travellers” perceptions of reality. This inaccurate perception could be causing up to 30% of passengers into taking the wrong route.
This new design shows the routes and distances between stations in a more “geographically accurate” way.
Noad has publicly praised Beck’s earlier design but felt a revamp was needed.
“Harry Beck’s original Underground map was a brilliant piece of information design but it has not been looked after. I doubt if Beck would want to put his name to the current version. If he were to start from scratch today, would he have used the same approach? There are twice as many lines, with London Overground and the DLR moving the emphasis away from the Circle line loop. Also, the map will increasingly be viewed on screen so we are not constrained by the limitations of the printed page – and this is not intended as a replacement to the official version, it is simply another way to look at it. We all think differently so you can decide which fits best with your way of thinking. For the first time there is a usable alternative.”
Mark is now planning to take the new map viral by launching a new app for smart phones and developing a fully functional website.
Tell us what do you think of the map?
Do you think the redesign has altered your perception on the route you take?
Comments are closed here.