Branded campus maps for University staff and students
Requirement
The University of Gloucestershire had a requirement for branded campus maps to show their building locations within the general setting of the two cities, Gloucester and Cheltenham. The client was able to reference our website examples with clean lines and minimalist styling, but also wanted to bring in their own corporate colours, with various key University buildings highlighted. The maps had to work for print and digital formats.
Solution
The university supplied a list of buildings to focus on, that were associated with them and that formed important related locations around the towns of Cheltenham and Gloucester. We also received brand guidelines to define the colours and fonts of the campus maps. The university was keen to have a bright and engaging design.
The map we produced makes a clear distinction between residential and campus buildings. The Marketing, Communications and Student Recruitment Department coordinated feedback from other departments as well at every proof stage, from the start to the end of the project.
Result
The University were very happy with the final maps.
“Lovell Johns were very professional and pleasant to work with. From our initial enquiry, they got back the same day and the conversation started from there. They were very flexible to our requirements and we were really happy with the end result. They do such a variety of maps and creative solutions. We look forward to working with them again on future projects.”
– Richard Leatherdale, Content Marketing Officer, University of Gloucestershire
