A new range of on-brand travel maps
Requirement
Belmond provide luxury hotels, trains and river cruises worldwide with some household names within their portfolio such as Venice-Simplon Orient Express and Le Manoir aux Quat’Saisons. Having worked with us previously, they were delighted to come back with very specific mapping needs for a major new project. Belmond were seeking a new range of travel brochure maps – over 70 maps across 22 countries in 5 different styles and formats, which would work both offline and online.
Solution
From our initial discussions, it became clear that a hand drawn style of travel brochure map was preferred. We began with a process of sample creation over the coming weeks.
As well as country and regional level maps, highly illustrated resort maps were produced for 31 of the hotels/resorts. Production on the maps began in June 2017 following final design sign-offs, and took around 6 months to complete. All the maps went through a series of proof stages, including in-resort checking by the hotels.
Result
The final approved maps were provided as editable EPS files for further internal artworking by Belmond Design staff. We continue to support Belmond with editorial and content updates to maps.
Adrian Hulf, Artistic Director of Belmond, commended our work and commented “You’ve been instrumental in helping us find a language for producing our maps, something we hadn’t previously had a brand view on. Now they all look consistent across all channels and media.’’
